New interactive projects from Hyper Island

Lots of cool stuff comes out of digital media school Hyper Island. Here are two recent student projects that offer a different take on the shopping experience:

1)

Interactive shop window concept where the movement of a virtual model is triggered and controlled by the motion of people walking by.

The videos themselves are created by people online, who chose the model, background and which city it will be displayed in.

2)

Social media integrated into shoes via an RFID chip. This creates multiple opportunities for localtionbased actions and also offers the possibility to create real life "like" buttons.

Via: Trendland & Wireduk

Codeorgan

If you've always wondered what your favorite website sounds like, then here's you chance to find out. Codeorgan by London based agency DLKW is a Flash application that analyses the body content of a web page and translates it into music. It uses an algorithm to create the musical composition that best fits the site's code. Key, synth style and drum pattern is determined by the page content and the result can be shared through Facebook and Twitter.

Sidetracked sounds a little like Boards of Canada over an 80s beat. Not bad.
For more details check the Codeorgan site.

Via Mashable

Top 100 social brands of 2009

Social marketing agency Vitrue has published a list over what they call the most social brands of 2009. By most social they mean the brands that get talked about the most on social media sites. To determine this they have created a tool called Social Media Index which counts the times a brand is shared through social networks, images or videos. The list doesn't say anything about the quality or success of social media campaigns. Or about whether the social buzz is positive or negative for that matter, but I still think it's interesting to see what people are talking about out there on the social web.

Top 10:

1. iPhone

2. Disney

3. CNN

4. MTV

5. MBA

6. iTunes

7. Wii

8. apple

9. Xbox

10. Nike

Check out the rest at The Vitrue 100

G-Star is entering into social media territory in their New York Fashion Week Competition

In a previous post I wrote about how crowd sourcing seems to be gaining popularity in advertising, but in this online competition by G-Star the crowd sourcing idea has had a social media layer added to it. People are simply encouraged to sign up for the competition by using the log in from their favorite social networking site. Then it's up to the individual Facebook, Twitter, Youtube or Flicr user to impress the G-Star judges by uploading video, images and writing tweets showcasing their passion for fashion and denim. The most convincing social networking effort in each category is rewarded with a trip to New York Fashion Week where they get to cover the G-Star runway show, and get their reports streamed live on G-Star.com.

The aim is of course to get people to participate and engage with the brand in a more active fashion. But the way the competition is set up also allows G-Star to get a valuable presence in people's social networks and online conversations. Definitely a good attempt at integrating social media and advertising. It will be interesting to see what the development will be like in this area in 2010.

Spotted at Viralblog

MediaBeat interview with Nick Law

Nick Law, Chief Creative Officer at R/GA (they have among other things done the interactive NIKEiD platform), shares his views on future advertising trends. He talks about how social media and platform building will play a bigger role in the advertising landscape in 2010. Law also points out that it's going to be more and more about maintaining ongoing relationships with customers than it is about broadcasting a message. This means that brands will have to focus more on fitting into people's daily lives and their individual media rhythms in order to engage with them in the digital space.

Via psfk