Wednesday, 25 November 2009

Print After Party

Great project from Posterchild and Jason Eppink.
The little installations inside abandoned newsracks in NYC are meant to celebrate the end of print. Radios, disco balls, paper cut outs and LED lights all make up the good bye party for the news paper media.

Eppink explains:"When the last vestiges of a collapsed empire litter the landscape, there's only one thing to do: throw a bumpin' party and dance on the ruins."

Posterchild is a very productive street artist from Canada - his blog is worth checking out, there are almost new up dates every day. Jason Eppink is probably most know for his Pixelator project - also worth checking out if you're not familiar with it already.


Spotted along one of the canals in London.

Tuesday, 24 November 2009

Learn Something Every Day

Learn Something Every Day is a great little project by British design studio Young. You can submit lesser know facts on the web site and the design team will pick one every day and turn it into a little graphic illustration. Every month the best one is made into a poster and the winner gets one free.
I don't know how well they check the facts but the illustrations certainly are entertaining.

Via psfk

Business models for media in the digital age

Clay Shirky - author of "Here Comes Everybody" - on new business models for online media.

Friday, 6 November 2009


Over the last few months the advetising industry seems to have experienced increasing competition from crowdsourced advertising solutions.

First there was the story about Unilever dropping their long time collaboration with advertising agency Lowe back in August. Instead Unilever put up a $10.000 prize for creative ideas for the new Peperami TV commercial on the Idea Bounty web site.
Then there was the launch of the new agency Victors & Spoils in October that claims to be the first crowdsourced ad agency in the world.
And finally Pepsi owned brand Mountain Dew is asking consumers to vote for the best advertising idea on their web site. Both agencies and other creative individuals can submit their ideas.

And there's probably been lots of other similar examples that I haven't noticed.

A couple of years back London agency TBWA had a go at crowdsourcing ideas for some of their briefs. They called it The Big What Adventure and encouraged people to submit their ideas for different campaigns. I don't remember all the details but it's safe to say that it wasn't well received. Advertising bloggers all over the world lined up to have a go at TBWA and acused them of fishing for free ideas and exploiting consumers.

I don't know if it's a question of us becoming more used to the idea of crowdsourcing now or if TBWA really didn't offer a fair deal back then. But people definitely seem more open to crowdsourcing in an advertising context today.
It's going to be very interesting to see how the advertising industry will adapt to this potential threat, and if the corwdsourced business model will be more succesful this time round.