Wednesday, 28 April 2010

Great 80s style viral from Pixar

At first glance this looks like a typical 80s TV commercial, but it's actually a viral ad for the Toy Story 3 which is scheduled to premier in June. To introduce one of the new characters from the film - Lots-o'-Huggin' Bear - Pixar has created this fake retro commercial and uploaded it to Youtube. It's very convincingly done, the noise at the bottom of the screen and the distorted sound makes it look like it's been transferred from an old VHS tape. The Youtube account it is uploaded to looks very authentic as well with lots of other 80s commercials. All in all a great attempt to blur the line between reality and fiction.

Sunday, 11 April 2010

Colour sensitive billboard by IBM

As a part of their Smarter Planet Agenda campaign, IBM created this billboard that changes colour according to the colour of clothes people in front of it are wearing. The result is a very simple form of interaction where no technical devices such as mobile phones or cameras are needed to be able to take part in the experience.

Friday, 9 April 2010

Draw your own iPhone game!

Sketch Nation Shooter is a new game for the iPhone that allows you to design all the elements of the game yourself. You simply draw a player, enemies and levels on a piece of paper and take a picture of it using the iPhone camera. When your images are imported to the game an editor function helps you set up everything. Once you have created a level it can be submitted to Facebook which makes it available for everyone to download. I really like this idea!

Thursday, 8 April 2010


Loving this short film from Patrick Jean. Watch Space Invaders, Tetris and other 8bit creatures take over New York. And it's shot on location too.