Wednesday, 28 April 2010

Great 80s style viral from Pixar

At first glance this looks like a typical 80s TV commercial, but it's actually a viral ad for the Toy Story 3 which is scheduled to premier in June. To introduce one of the new characters from the film - Lots-o'-Huggin' Bear - Pixar has created this fake retro commercial and uploaded it to Youtube. It's very convincingly done, the noise at the bottom of the screen and the distorted sound makes it look like it's been transferred from an old VHS tape. The Youtube account it is uploaded to looks very authentic as well with lots of other 80s commercials. All in all a great attempt to blur the line between reality and fiction.

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