MediaBeat interview with Nick Law

Nick Law, Chief Creative Officer at R/GA (they have among other things done the interactive NIKEiD platform), shares his views on future advertising trends. He talks about how social media and platform building will play a bigger role in the advertising landscape in 2010. Law also points out that it's going to be more and more about maintaining ongoing relationships with customers than it is about broadcasting a message. This means that brands will have to focus more on fitting into people's daily lives and their individual media rhythms in order to engage with them in the digital space.

Via psfk