Sunday, 20 February 2011

New interactive projects from Hyper Island

Lots of cool stuff comes out of digital media school Hyper Island. Here are two recent student projects that offer a different take on the shopping experience:

Interactive shop window concept where the movement of a virtual model is triggered and controlled by the motion of people walking by.
The videos themselves are created by people online, who chose the model, background and which city it will be displayed in.

Social media integrated into shoes via an RFID chip. This creates multiple opportunities for localtionbased actions and also offers the possibility to create real life "like" buttons.

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