Sunday, 28 February 2010

Refresh Everything

Interesting new social media experiment from Pepsi. Each month they give away millions of dollars in grants to sponsor ideas that will help improve local communities. People (in America) are invited to either upload their ideas on the campaign website or vote for the projects they think deserve to get funded. The grants range from $5.000 to $250.000 and the categories you can apply to are: Health, Arts and Culture, Food and Shelter, The Planet, Neighborhoods and Education. The campaign is set to run for a whole year and every month the ideas with the most votes get rewarded with grants. Pepsi expects to have given more than $20 million away at the end of the year - money that was originally budgeted for a big commercial to run during this years Superbowl final. I think this will prove to be a clever move.

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