Skype Outside

I really like this new campaign from Skype. To celebrate the Skype mobile app they have hired 5 different artists from all over the world to turn Skype customers' experiences into art. On the Skype Outside site there is a presentation of each artist to help you decide which one of them would do the best job expressing your story. Ranging from shadow artists to avant garde, Japanese street theater, wood carving and circus performance there should be something for everyone. All you have to do is call up your favorite one via the Skype link and tell them what's on your mind and if you're lucky the conversation will be turned into an outdoor piece of art in the artist's home city. It will also be filmed and uploaded on the site.

By using outdoor art they cleverly articulate the fact that Skype now has become mobile and that you can use it when you're out and about. But for me, the really great thing about this campaign is the way it involves people and makes their stories the central idea and main source of content on the site. It gives people the opportunity to participate and it offers something in return.